The Biggest Marketing Asset within Your Business
Marketing and building your brand, no matter what industry you’re in, is pretty fundamental to the growth and success of your business.
But if marketing isn’t within your ‘zone of genius’ all this talk of funnels and ‘calls to action’, conversions and click throughs can be mighty overwhelming and more than a little disheartening.
But I want to let you in on a little insider secret. You actually have a secret weapon when it comes to your marketing and promotion and it’s something that every single one of us can easily begin to utilise and leverage to create powerful, impactful marketing and communications.
This super-secret, insider only tool is actually anything but, however, it’s something so many of us forget to use.
Before we jump to the big reveal, do you know what the oldest and most powerful form of communication is?
Storytelling is the way we human-types create memories and meaning. Neuroscience tells us that when it comes to learning and memory, we need to engage all of the senses and connect the emotional side of the brain, and a well-told story creates empathy and emotional connection to do just this.
So how does this relate to you and your marketing?
Your story, your journey is the biggest and most valuable asset you have in your marketing and communications tools kit.
You want to connect with your ideal clients? Engage your audience on a deeper, emotional level? Want to draw your prospects closer to you making them far more likely to take the leap to a paying client or customer?
Sharing your story is the most effective way to do it.
Maya Angelou put it so beautifully when she said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Stories are engaging, stories are memorable and stories help us bond, connect and build trust; all of which make for incredibly compelling and potent marketing.
Seth Godin explained it as; “People do not buy goods and services. They buy relations, stories and magic.”
Or maybe you like it Marie Forleo style, “Facts tell, stories sell.”
The fact is no one has your journey or experiences. No one else has walked the exact path you have. And that provides you with an incredible, unique position that you and only you can share.
Want to know another little secret? When you talk about why you do what you do, and you share the story of how you came to where you are today any of those nagging little ‘icky’ feelings around ‘self-promotion’ and ‘marketing’ will go away, because you’re sharing something authentic and real, rather than trying to sell.