How To Make Your Business Flourish During the Holidays


The holidays are here! It’s the most wonderful time of the year! Can you tell I LOVE the holidays? For many, the holidays are a time to relax, spend time with family and shop some of the year’s greatest deals. For entrepreneurs and business owners, the holidays remind us it’s the end of the year, time for end of year business planning. Many are trying to achieve a few more goals before the year is out. Keep that mindset!

This time of year is not the time to take a break. I know how overwhelming it can be to prepare for the holidays, spend time with family and friends, travel and everything else related to the holidays… and keep your business going. Imagine you are a retail store. They are working overtime in their stores. The stores open at 7am and close at 11pm. Some stay open for three or four days at a time around the clock. The focus is to build profits and move merchandise during the time of year people shop the most. Smart, right? That’s what we as small business owners and entrepreneurs need to do. Work overtime during this time of year and set yourself up for success for next year with some end of year success as well.

Several entrepreneurs and small business owners create products specifically for this time of year. They offer clients and customers discounts, bundles and brand-new products that they will need for their businesses or brands or items they can add to their personal collection. Before I became a full time small business owner, I loved this time of year. Not only because I am a huge Christmas person but because many of the freelancers and bloggers I follow and learn from regularly offer amazing products for my business at a discounted rate. I have purchased many of those items and have been able to implement what I learned into my business and my own brand. Your clients and customers are looking for new and exciting items or discounts on the products they’ve had their eye on for some time now. Give them that gift and it will be a gift to you as well!

The holiday season is also a good time to build new content and create a plan for the new year for your business. I have had so much inspiration this year for content creation. The last couple months I have been so busy I have not created the way I would have liked. The holiday season has given me the inspiration I needed to finish the year strong for my business. Take some time consistently during the holidays to put on paper your plan for not only next year but for the end of this year. Inspiration is at your full disposal this time of year and will help get your creative juices flowing.

Family, friends and the season will keep you busy during this time of year but don’t let it distract you from your goals. Celebrate this time of year but dedicate yourself to your business and brand. End the year strong and have an even stronger plan in place for next year. I promise you it will be worth it. Tis the season for building your business!