About

My blog is your interiors resource for simple, stylish living that’s curated with meaning, honesty and intention

Hi, I’m Klara Daniel, a design and interiors writer, blogger, stylist and consultant based in south London, UK. You’ll mainly find me wearing Breton stripes, sharing snaps of my sausage dog Francis and enthusing about anything that’s colorful.

With a strong belief that good design should be accessible to all, I set up my blog in 2011, sharing simple interior design for everyday living. I’m drawn to Scandinavian-inspired spaces and pared-back interiors, where the neutral, understated decor becomes a backdrop for everyday life. On the blog, I aim to show stylish spaces that are minimal yet feel authentic, honest, warm and inviting. It’s all about curating a home with less but better – prioritising simplicity, sustainability and design built to last.

Our new app

Over 400 healthy, plant-based recipes, with instructional videos, meal planners, shopping lists and step-by-step images to make plant based cooking easier.

Healthy, plant-based recipes

Recreate our favourite recipes from the blog, app and recipe books at home. Perfect for some delicious plant-based inspiration for breakfast, lunch, dinner & dessert.

Our products

We test all our recipes through our app, our cookbooks and our social media. We then bring the ones that our community love most to supermarket shelves around the UK and Ireland to make plant-based living a little easier and a lot more delicious.

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